Hello out there !
After a long break, I’ve got some impressions from my visit at the International Automobil Ausstellung (IAA) at Frankfurt, Germany.
OK, it is obvious that things change in the automotive business. Saving money rules. Less staff and personal contact at the stands. White an blue illusions of green technology. The effort is obvious that everybody tries to squeeze the last drop of fuel out of the existing models – and that true changes, what in fact would be urgent, is not tangible and within reach. So are the efforts profound and credible ? And hardly any design highlights and spirit. The few of them I tried to capture …
Tags: Alfa, Audi, BMW, cars, Daimler, frankfurt, IAA, mercedes, Mercedes-Benz, Renault, SLS